Category Archives: Demand/Revenue Management

UPS Christmas Delivery Problems

Discussion Questions: What was the root cause of the delays in delivering packages during the 2013 Christmas season? How could UPS prevent this from happening in 2014?  When formulating your answer evaluate the economic impact on the profitability of UPS … Continue reading

Posted in Cost, Demand/Revenue Management, Forecasting, Logistics, Supply Chain Risk, Supply Chain Strategy | Leave a comment

Should Forecasts Be Based on the Past? Maybe Not!

Should Forecasts Be Based on the Past? By: SupplyChainBrainMarch 05, 2013 Analyst Insight: CFOs today have a keen sense of the cost of volatility and uncertainty in terms of the link between cash/margins and the supply chain, yet they are … Continue reading

Posted in Demand/Revenue Management, Forecasting | Leave a comment

Spirit Airlines–Cost Reduction Leads to Profitabilitiy

WSJ – Updated May 11, 2012, 10:03 p.m. ET A Stingy Spirit Lifts Airline’s Profit By JACK NICAS MIRAMAR, Fla.—Spirit Airlines Inc. SAVE +1.16%has scrimped its way to become, pound for pound, the most profitable airline in the U.S., helping … Continue reading

Posted in Demand/Revenue Management, Product Design | Leave a comment

Market-Driven Demand Management

Market-Driven Demand Management The process of market-driven demand management includes sensing market conditions based on demand signals, then shaping demand using programing like price optimization, trade promotion planning, new product launch plan alignment, and social/digital/mobile. convergence By Charles Chase and … Continue reading

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