Category Archives: Product Design

Google Glass – The Launch of a New Product

Discussion Questions: This post has two articles that describe the launch of the new “Google Glass” product.  Read the articles carefully and describe what Google has done so far to develop this product and understand the market for it. The … Continue reading

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Smartphones–Modular vs Integrated Design

Discussion Questions: The following two articles are related to smartphone design.  The first article describes Google’s idea for a modular design where the user can customize the phone to their exact requirements. The second article is about the cost to … Continue reading

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Total Cost of Ownership–Mercedes or Ford?

Discussion Questions: Total cost of ownership is an important but often overlooked Operations and Supply Chain Topic.  This article brings the topic down to a personal level.  Study the article and consider how this idea is applied to material purchase … Continue reading

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Toyota Recalls Another 1.9 Million Vehicles

Discussion Questions: Carefully read the following an article that describes this new Toyota recall of all the Prius vehicles built since 2009.  Note that this is just another recall and there is a long history of major recalls from Toyota … Continue reading

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Finally the Boeing 787 Flies Again!

WSJ – March 25, 2013, 6:28 p.m. ET Boeing Begins 787 Test Flights By JON OSTROWER Boeing Co. BA +0.04% began the first in a series of 787 Dreamliner test flights Monday, preparing for regulators to evaluate changes to its … Continue reading

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Boeing 787–Battery Fix

Boeing Discloses Fixes for Lithium-Ion Batteries By JAD MOUAWAD Published: March 15, 2013 Boeing officials have detailed for the first time their proposed fixes for the lithium-ion batteries aboard its 787 planes, and the changes include better insulation between the … Continue reading

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Boeing 787 problems are close to being resolved. What will be next issue with these planes?

WSJ – March 14, 2013, 10:57 p.m. ET Boeing Offers Peek at New Dreamliner Safety Enhancements By YOREE KOH TOKYO—A troop of Boeing Co. BA +0.59% executives offered the first detailed peek at the package of safety enhancements the company … Continue reading

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